The fast-growing baby brand Najell continues to invest and has now recruited Frida Momeni Sandin as its new Marketing Manager. She most recently held the position of Head of Marketing for Ikano Bank’s eight markets.

Frida Momeni Sandin has a solid background in both the agency world and brand development. She has previously held leading roles in marketing and strategy at Knowit, Acando, and Nordic Morning, with a focus on communication, creative leadership, and change management.

"With a broad background from both agency work and brand building, Frida is the right person to connect the long-term and short-term perspectives in our marketing operations. Her focus will be to further strengthen the brand and ensure that we communicate in the right way in each market, based on the brand’s relative position," says Niklas Najafi Kristensen, Founder and CEO of Najell.

The recruitment takes place as Najell expands its organization with 12 new roles at the headquarters in Lund, as part of the company’s international growth journey. Over the past year, Najell has grown significantly, with increased international presence, an expanded product range, and the opening of two new stores in Copenhagen and Oslo.

"I’m really looking forward to diving into the already strong Najell brand, and together with the team, continuing to build and develop it – and take the next step forward," concludes Frida Momeni Sandin.